A story of
Two friends passionate about photography
Alexandre de Metz is passionate about photography and music. He began his law studies and simultaneously learned about the inner workings of the art world alongside René Martin, a great organiser of classical music concerts, the creator and organiser of the festival “La Folle Journée”. Together, they travelled the world and this experience was to give rise to an idea: how could art be democratised?
This idea was to lead him to a professional reorientation that saw him enrol at HEC. It was at this prestigious school that he met Paul-Antoine Briat. Paul-Antoine Briat has been immersed in the world of photography since childhood, attending the Rencontres de la photographie in Arles every year and finding inspiration there. He also has an appetite for numbers and the financial world. He went on to work in investment banking. He comes from a family of entrepreneurs and started at HEC with one certainty: he would create his own concept in France and develop it internationally. This was how in 2006, the YellowKorner adventure was born.
The YellowKorner Concept
1000 draws at 50 € instead of 10 draws at 5000 €
Democratizing art photography and making it accessible to all is the ambition of YellowKorner. Places of exchange between the public and the artists, the YellowKorner galleries expose and commercialize the photographs of art of more than 200 artists, proposed in limited edition, numbered and accompanied by a certificate of authenticity. YellowKorner encourages the talents of yesterday, today and tomorrow through a network of nearly 100 galleries around the world. The concept comes down to a simple equation: to increase the number of copies of an art photograph to make it accessible to the greatest number of amateurs and collectors.
YellowKorner becomes the first publisher of accessible art photographs .
The know-how of YellowKorner
High quality professional prints
All YellowKorner photographs are silver prints made by a professional laboratory. Under the supervision of the artist, the prints are numbered and provided with a certificate of authenticity. In agreement with the photographer, the same photograph may be available in one or more formats (32x48cm, 40x50cm, 60x90cm, 100x150cm, 120x180cm and 150x225cm).
Each format corresponds to a specific limitation (each limited edition edition and numbered at 50, 100 , 200, 500, 999 or 5000 copies).
The galleries of YellowKorner
100 exhibition spaces in the world and an online gallery
With this determined desire to bring the public closer to artists, YelloKorner has created atypical spaces. Under the aegis of the famous architect and designer Gérard Barrau, Alexandre de Metz and Paul-Antoine Briat think and design their exhibition venues. Thus, the concept of entirely black and white galleries is born. Like spaces, these spaces magnify the works displayed and welcome with luxury and sobriety all art lovers.
YellowKorner has more than 100 galleries around the world. The YellowKorner galleries offer a wide panorama of ancient and contemporary photography. Each of the galleries meets the first requirement of the founders of YellowKorner: to make these exhibition sites places of culture and meetings between a public and artists of choice. In this project, galleries organize events, vernissages where photographers and celebrities move in a common spirit of sharing. At your disposal, all passionate and experienced, the gallerists propose to accompany you during your passages, to guide you in your discoveries.
A Strong Partnership
A team at your side dedicated to your success!
We are at your side at every step of your YellowKorner journey:
- Constitution of your file
- Study phase of the project
- Analysis of the trading area
- Search for the commercial premises
- Construction of the plans of the gallery
- Training your team
- Daily monitoring
- Communication campaigns
- Inventory management
The YellowKorner galleries are generally located along major pedestrian streets with high visitation. More specifically, the brand targets n°1 or 1B positions within a high-quality retail environment.
The ideal surface area is between 1000 sqf and 1500 sqf with an adjoining storage room of approximately 200 sqf to 400sqf.
Finally, a large display window spanning at least 10 to 30 ft with good height is strongly recommended (>9 ft)
An architectural guide is given to each partner in order to optimise the layout of the YellowKorner gallery.
YellowKorner is looking for partners who have:
- Integrity, ethics and an entrepreneurial spirit;
- A strong foothold within the social, cultural or economic fabric of the target city;
- A sound understanding of the mechanisms of managing a business;
- A successful first experience in retail and management;
- A natural interest in culture, photography and art in general
YellowKorner galleries present a sober, unique, luxury design with an estimated average renovation cost of between $80/sqf and $100/sqf (not including structural work, if applicable).
There is not entry fees.
The total average investment for opening a YellowKorner gallery is therefore estimated at between $150’000 and $200’000 (not including rental accommodation tax, if applicable).
The stock is entirely financed by the licensor!
There are no royalties at YellowKorner!
YellowKorner is totally committed to the success of each new project.
In this respect, the brand identifies the implantation opportunities with the partner and assists in developing the business plan. YellowKorner also provides access to its network of service providers (architects, entrepreneurs, project management companies) and financial partners. An initial training period of a minimum of two weeks is scheduled prior to the opening of the gallery.
YellowKorner also commits to providing personalised follow-up throughout the full duration of the partnership :
- Talks and monitoring of the activity, visits on site and organisation of the annual convention.
- Ongoing training and regular updates on best practice.
- Participation in the brand’s promotional campaigns.
- Organisation of events dedicated to your gallery (exhibition openings, artist’s book signing events, themed evening event for your business clientele, etc.).
The average timeframe for opening a YellowKorner gallery is estimated at 6 months, commencing from your initial contact.
Absolutely. Before your opening, you will have an intensive training given at the head office and in the gallery to combine theory and practice.
You will apprehend all the facets of the organization of a YellowKorner gallery: the knowledge of the collections, the know-how, the scenography, the commercial and logistic management but also techniques of sales rituals and human resources management.
If you have a question, do not hesitate to contact us.
The YellowKorner teams aim to share their passion. To do this, galleries organize vernissages, events, meetings with artists. The exhibited photographs are selected by an artistic committee composed of 4 advisers always looking for new talents.
6 months average time to open a YellowKorner gallery
After applying, the candidate will be contacted by YellowKorner for a personal interview on the phone.
Confidentiality Agreement & Business Plan
If the candidate’s application is selected after the first contact, s/he will be asked to sign a confidentiality agreement and prepare a Business Plan.
Meeting with YellowKorner
The candidate is invited to go to the YellowKorner headquarters, where s/he will be presented with the series of agreements. The Business Plan and the geographical area are validated. The candidate starts the real estate search.
Validation of the project
Signature of the agreements by the candidate and validation of the premises with YellowKorner. The candidate begins the search for funding.
Signature of the lease. The partner undertakes the renovation work and floorplan arrangements.
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Our galleries in the world
Become a YellowKorner franchisee
Send us your contact by completing the form below and contribute to the development of the YellowKorner brand or contact us on +33(0)1 49 96 50 20.